Current reflections on sustainability …
It feels like a bad dream, like I was having a nightmare after watching a zombie apocalypse movie … Read more Current reflections on sustainability …
It feels like a bad dream, like I was having a nightmare after watching a zombie apocalypse movie … Read more Current reflections on sustainability …
The coronavirus is causing some tourists to stay at home, and in the tourism sector we’re starting to … Read more Tourism sector on alert
Don’t get me wrong, data is valuable, but on its own, it’s useless. Analysed data helps us to … Read more Data is overrated
We are now entering the era of leisure, in which tourists will make decisions based on memorable and … Read more 2020: a new decade for tourism
Do you think you live in a sustainable, culturally vibrant city or neighbourhood full of great possibilities? This … Read more Tourism, gentrification and property speculation
Innovation and technology have changed the profile of the traveller in recent years. This premise is nothing new, … Read more What are the key factors to creating a smart destination?
The most etymological meaning of DIGITALISATION is “a process by which many activities routinely carried out by human … Read more Keep up with the latest trends or get left behind: how tourism professionals are reacting to digitalisation
In the height of the summer, when sun and beach tourism is one of the most popular types … Read more Reflections on cultural tourism
The future is uncertain by definition, but where do we want to see ourselves in a few years? … Read more Circular economy: the key to a sustainable tourism industry
Experience tourism is currently in vogue, with increasing numbers of industry agents operating in this field. However, although … Read more Destinations, brand creation and experience marketing
How is the tourism industry adapting to the consumption habits of the digital traveller? What role are new … Read more The behaviour of the digital traveller
I have been giving a lot of thought lately to a topic I hadn’t considered before: sharing local … Read more Reflections on cultural heritage, children and the tourism of the future…
We’ve just said farewell to 2018, analysed the last 365 days and made a list of wishes and … Read more Tourism uncertainties in 2019
The future of the travel industry sometimes seems like the script from a science fiction movie. Sensationalism, artificial … Read more Where tourism is going 2020
What is the high-end tourist looking for? Why do people who are financially able to choose from an … Read more New change in luxury tourism: from experiences to sensations
82 million international tourists visited Spain last year, making it the second-most popular tourist destination in the world. … Read more Load capacity and sustainability in today’s tourism industry – the path to smart tourism
Dear friends, I’d like to share a few words with you all today. A few brief thoughts that … Read more A few brief thoughts: a vision of social responsibility that we should all have
Generally speaking, if we analyse the trends, we can see how cryptocurrency transactions entered the tourism industry in … Read more Cryptocurrencies are gaining ground in the tourism sector
Most of you have already heard about Bitcoin, but for those who haven’t or don’t quite understand it, … Read more Do you see Bitcoin as a positive or negative element for the tourism industry?
Rest is an essential part of life. Unfortunately, a large part of society neglects it undeservedly by leaving … Read more The tourism of silence
There is no denying that the role of digital technology is rapidly shifting, from being a driver of … Read more Top 5 Digital Transformation Trends in The Tourism Industry
Last year’s travel trends are this year’s travel realities. So what are the trends that will drive next … Read more The 8 rising trends in travel and tourism for 2018
In a time of crisis, tourism confirms its place as the economy’s supreme and most powerful motor in … Read more Tourism boom fuels the Spanish economy
The travel sector faces the challenge of managing resources to guarantee its own survival For years, the issue … Read more The tourist industry faces up to its social responsibilities.
According to official figures, 2017 has been the best year ever for the tourism industry in Spain, and … Read more The challenges of digitalisation in tourism
How are you managing or leading your hotels? As managers or as a company? The word leader is … Read more Hotel management of leadership?
At this point, to say that technology has transformed the hotel sector is to state something so obvious, … Read more Turning data into knowledge and experiences
We often hear that people are an organisation’s most important asset. Although true, if an organisation does nothing … Read more The crucial connection between personnel management and business performance
Technology, as applied to the hotel industry, is evolving so fast that making predictions about could be risky. … Read more What does the hotel technology of the future have in store for us?
Big Data is here to stay. It’s taken up residence in our guild and managed to achieve what … Read more A journey to the centre of the data: New indicators for tourism management
This year’s big new trends will be online bookings from mobile devices, OTAs and hotel chains. Spain is … Read more What’s going to be happening in the hotel industry in 2017?
The Internet and low-cost travel companies have without a doubt established the main levers of transformation in tourism … Read more The future of the tourism industry
Tourism is increasing significantly, but so too is the fragmentation of consumers. This means personalised products and services … Read more Digital nomads
Crowdfunding has found its place on the entrepreneurial stage as an effective new alternative to traditional financing from … Read more Crowdfunding, a new alternative for funding tourism projects
New tourists are not only searching for extraordinary luxury and establishments with distinctive features, nor do they want … Read more Tourism to be more sustainable in the future
Tourism is one of the driving forces for Spain’s economy, and the domestic sector is currently in a … Read more 10 tourism innovation trends
The boom in REITs reaches the hotel sector assets Real Estate Investment Trusts (REITs) have become in vogue … Read more The boom in REITs reaches the hotel sector assets
It’s unusual to come across someone who hasn’t heard of the “Spain brand” or at least seen the … Read more The Spain brand
Ever since I was very young, I had it clear in my mind that I wanted to be … Read more About us…
Four friends, a cafe in Paris, and a cold winter evening. There are people who are able to can change our perception of the world, conversations that convince us that there is much more than what we can actually see. This book is proof of it: it’s transparent, with unrestricted matters, offering further reflections amongst diverse opinions and over several current aspects of social interest such as: business, politics, the Muslim world, refugees, emotions, values and the way we face reality. Everything fits into these pages, all opinions are of the same importance, always accompanied by truthful backgrounds. Whilst you flick through the pages, you will most certainly want to be part of the conversations, give your opinion, to also a part of that group that do not limit themselves in believing just what they are told and seek more. Dare to cross this door. You won’t regret it.
“The open door” is now available in these bookshops.