Tourism to be more sustainable in the future
New tourists are not only searching for extraordinary luxury and establishments with distinctive features, nor do they want all inclusive resorts where anything goes when finding the cheapest offer. New generations are looking for alternatives geared towards a more conscious tourism, and within this new reality, we have a new model that is more committed to nature, respecting the environment and contributing to social and cultural integration.
For tourist companies and hotels to adapt to a more conscious tourism, they must integrate values and principles associated with sustainable development in business processes and relationships with customers, suppliers, collaborators, employees and managers. I’m convinced sustainability is the key to allowing tourism to continue as the driving force behind the economies of countries; therefore hotel chains must focus on continuously improving in these areas to ensure their future and continue learning with humbleness. At BlueBay Hotels, this conscious course of action is what helps us to strengthen relationships, what sets us apart from the rest and makes us a more sustainable, stable and well-grounded company, while also making us more attractive for all those who approach us.
I’m fully aware that the commitment to sustainable development and the environment is one of the key elements for companies adapting to what lies ahead and growing at an international level. For this reason, I always insist on how important it is for hotel chains to engage the continuous improvement of systems used to measure the impact of their operations on the natural environment at a local and global level and incorporating environmental management in our everyday business. We must make efforts to reduce the impact our activities have and contribute towards protecting the biological diversity of the tourist destinations through landscape integration and respecting flora and fauna. Promoting energy, saving water and reducing emissions, constantly striving for efficiency, stemming the consumption of natural resources and responsibly managing waste and effluents are all now a must.
Tourism is easily affected by the environment where it’s being developed. Extreme weather conditions, like hurricanes, floods, drought, or the lack of snow during the skiing season all directly affect tourism. Furthermore, the loss of cultural identity in a destination may result in devaluing its attraction for tourist and the disappearance of its uniqueness that made it special in the first place. Disadvantaged social classes in the areas where hotel chains are operating are, unfortunately, a reality. This means, trying to improve these situations is an obligation that business owners in the tourism sector must fulfil for employees, customers and society as a whole.
The BLUEBAY MEANS GREEN concept arose as part of my commitment to the environment, to promote awareness, training, and the dissemination of best environmental practices among our guests, suppliers and employees. All this is achieved through initiatives like the ecological control of raw materials, selecting organic and inorganic materials, recycling environmentally harmful materials, giving special treatment to flora and fauna, growing and regenerating indigenous flora, using unaltered construction material, machinery, technical equipment and products that don’t harm the environment, waste management, looking after natural resources and cleaning the beaches.
Furthermore, My commitment is social. I believe we will be sustainable if between us all we can contribute towards lessening social differences and reducing poverty by providing opportunities for economic growth. I pay special attention to my employees’ social needs and sharing my commitment to them by observing their concerns regarding solidarity, voluntary work and cooperation. In particular, I pay special attention to the most disadvantaged groups, such as elderly people or people with disabilities, and more than anything, children, because of their vulnerability and as they are the ones to receive our legacy.
In conclusion to this reflection on corporate social responsibility, I’d simply like to point out that within the hotel sector I want to urge tourism businesses to look towards a more sustainable future and be socially committed to:
- Customers: Offering guests the best possible personalised experiences regarding accommodation, exceeding their expectations with outstanding services.
- Society: Actively searching for a way to generate prosperity and sustainable development in the communities where hotel chains are present, respecting and promoting cultures, traditions and values, and paying special attention to children and the most vulnerable groups.
- Environment: Contributing towards safeguarding the environment and watching over the impact our activities may have on it, and promoting sustainability awareness.
- Suppliers: Providing professionalism to build long-lasting relationships based on trust, respect and mutual benefit.
- Collaborators: Offering the best possible opportunities for professional development, with the stability of a family company and the strength of major international leader that knows how to recognise commitment, talent and achievements without bias.
- Investors: Managing the company with transparency, rigour and good governance to achieve profitability and increase value in the medium to long-term.
- Owners of managed hotels: Offering the best comprehensive services to get a return on their investment, managing with professionalism, seriousness and conviction.