Innovation and technology have changed the profile of the traveller in recent years. This premise is nothing new, and I’ve spoken about it on many occasions. The hyper-informed … Read more What are the key factors to creating a smart destination?
The most etymological meaning of DIGITALISATION is “a process by which many activities routinely carried out by human beings start to be carried out with the use of … Read more Keep up with the latest trends or get left behind: how tourism professionals are reacting to digitalisation
What is the high-end tourist looking for? Why do people who are financially able to choose from an endless list of exotic destinations around the globe opt for … Read more New change in luxury tourism: from experiences to sensations
82 million international tourists visited Spain last year, making it the second-most popular tourist destination in the world. This figure is even more amazing if we consider that … Read more Load capacity and sustainability in today’s tourism industry – the path to smart tourism
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