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Keep up with the latest trends or get left behind: how tourism professionals are reacting to digitalisation

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The most etymological meaning of DIGITALISATION is “a process by which many activities routinely carried out by human beings start to be carried out with the use of new technologies”. However, digitalisation could also be understood as the “fourth industrial revolution”. This new revolution we are currently witnessing is affecting business models and formats, the … Read more Keep up with the latest trends or get left behind: how tourism professionals are reacting to digitalisation

CategoriesSpanish brand · Spanish economy · tourism · Travel · turismo de experiencias · Turismo Sostenible

Reflections on cultural tourism

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In the height of the summer, when sun and beach tourism is one of the most popular types of holiday, and the coastlines of all destinations are populated by swathes of people seeking a good tan, a quick refreshing dip and a delicious mojito as the sun goes down, I think about a type of … Read more Reflections on cultural tourism

    CategoriesTurismo Sostenible

    Circular economy: the key to a sustainable tourism industry

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    The future is uncertain by definition, but where do we want to see ourselves in a few years? Because the future is not a gift; it is an achievement… Sustainability is an attitude. An economic attitude that allows us to keep growing; a level of wellbeing and equality of opportunities between generations. The aim for … Read more Circular economy: the key to a sustainable tourism industry

      CategoriesLifestyle · Marca España · Negocio y estrategia · Reflexiones · turismo de experiencias

      Destinations, brand creation and experience marketing

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      Experience tourism is currently in vogue, with increasing numbers of industry agents operating in this field. However, although many of them refer to it, it’s true that its conceptualisation and promotion have not received much attention. I aim to reflect on the topic in this blog post, providing some information and writing about the practical … Read more Destinations, brand creation and experience marketing

        CategoriesLifestyle · Reflexiones · tourism · viajero digital

        The behaviour of the digital traveller

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        How is the tourism industry adapting to the consumption habits of the digital traveller? What role are new technologies playing in the evolution of tourism companies, adapting to the demands of self-sufficient travellers? Questions as varied as their answers. Just emulating them generates a mixture of ideas and variables, as well as answers in the … Read more The behaviour of the digital traveller

          CategoriesLifestyle · Reflexiones · tourism · Travel · Turismo Sostenible

          Reflections on cultural heritage, children and the tourism of the future…

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          I have been giving a lot of thought lately to a topic I hadn’t considered before: sharing local heritage with a younger audience. I’ve realised just how important it is for tourism, one of the main themes of this blog. But let’s start from the beginning, and go back to the questions I have been … Read more Reflections on cultural heritage, children and the tourism of the future…

            CategoriesIndustria hotelera · Innovacion hotelera · tourism · Travel

            Where tourism is going 2020

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            The future of the travel industry sometimes seems like the script from a science fiction movie. Sensationalism, artificial intelligence and robots superimpose the voice of those who will really decide which trends survive and which ones fall by the wayside… Anticipating the evolution of tourism sector is one of the great challenges for the industry. … Read more Where tourism is going 2020

              CategoriesDestinos Turísticos Inteligentes · Financiación · Industria hotelera · Lifestyle · Reflexiones

              New change in luxury tourism: from experiences to sensations

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              What is the high-end tourist looking for? Why do people who are financially able to choose from an endless list of exotic destinations around the globe opt for small cities like Marbella? I ask this question every high season, every summer when the influx of this segment of tourism pours into this corner of the … Read more New change in luxury tourism: from experiences to sensations

                CategoriesDestinos Turísticos Inteligentes · Reflexiones

                Load capacity and sustainability in today’s tourism industry – the path to smart tourism

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                82 million international tourists visited Spain last year, making it the second-most popular tourist destination in the world. This figure is even more amazing if we consider that the population of Spain itself is about 46 million. With this data in mind, we could also wonder how different Spanish tourist destinations deal with this avalanche … Read more Load capacity and sustainability in today’s tourism industry – the path to smart tourism