CategoriesTurismo Sostenible

Circular economy: the key to a sustainable tourism industry

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The future is uncertain by definition, but where do we want to see ourselves in a few years? Because the future is not a gift; it is an achievement… Sustainability is an attitude. An economic attitude that allows us to keep growing; a level of wellbeing and equality of opportunities between generations. The aim for … Read more Circular economy: the key to a sustainable tourism industry

CategoriesLifestyle · Marca España · Negocio y estrategia · Reflexiones · turismo de experiencias

Destinations, brand creation and experience marketing

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Experience tourism is currently in vogue, with increasing numbers of industry agents operating in this field. However, although many of them refer to it, it’s true that its conceptualisation and promotion have not received much attention. I aim to reflect on the topic in this blog post, providing some information and writing about the practical … Read more Destinations, brand creation and experience marketing

    CategoriesLifestyle · Reflexiones · tourism · viajero digital

    The behaviour of the digital traveller

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    How is the tourism industry adapting to the consumption habits of the digital traveller? What role are new technologies playing in the evolution of tourism companies, adapting to the demands of self-sufficient travellers? Questions as varied as their answers. Just emulating them generates a mixture of ideas and variables, as well as answers in the … Read more The behaviour of the digital traveller

      CategoriesLifestyle · Reflexiones · tourism · Travel · Turismo Sostenible

      Reflections on cultural heritage, children and the tourism of the future…

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      I have been giving a lot of thought lately to a topic I hadn’t considered before: sharing local heritage with a younger audience. I’ve realised just how important it is for tourism, one of the main themes of this blog. But let’s start from the beginning, and go back to the questions I have been … Read more Reflections on cultural heritage, children and the tourism of the future…

        CategoriesIndustria hotelera · Innovacion hotelera · tourism · Travel

        Where tourism is going 2020

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        The future of the travel industry sometimes seems like the script from a science fiction movie. Sensationalism, artificial intelligence and robots superimpose the voice of those who will really decide which trends survive and which ones fall by the wayside… Anticipating the evolution of tourism sector is one of the great challenges for the industry. … Read more Where tourism is going 2020

          CategoriesDestinos Turísticos Inteligentes · Financiación · Industria hotelera · Lifestyle · Reflexiones

          New change in luxury tourism: from experiences to sensations

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          What is the high-end tourist looking for? Why do people who are financially able to choose from an endless list of exotic destinations around the globe opt for small cities like Marbella? I ask this question every high season, every summer when the influx of this segment of tourism pours into this corner of the … Read more New change in luxury tourism: from experiences to sensations

            CategoriesDestinos Turísticos Inteligentes · Reflexiones

            Load capacity and sustainability in today’s tourism industry – the path to smart tourism

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            82 million international tourists visited Spain last year, making it the second-most popular tourist destination in the world. This figure is even more amazing if we consider that the population of Spain itself is about 46 million. With this data in mind, we could also wonder how different Spanish tourist destinations deal with this avalanche … Read more Load capacity and sustainability in today’s tourism industry – the path to smart tourism

              CategoriesReflexiones · Turismo Sostenible

              A few brief thoughts: a vision of social responsibility that we should all have

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              Dear friends, I’d like to share a few words with you all today. A few brief thoughts that I think may be of interest to you. As humans we should accept that our primary goal is not to abandon life’s principal values at all levels of our existence, whether it’s personal, family or professional relationships. … Read more A few brief thoughts: a vision of social responsibility that we should all have

                Categoriesbitcoin · Cryptocurrencies · Hotel industry · Industria hotelera · Innovacion hotelera · online booking · tourism · Travel

                Cryptocurrencies are gaining ground in the tourism sector

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                Generally speaking, if we analyse the trends, we can see how cryptocurrency transactions entered the tourism industry in 2013 and travel agencies worldwide started to accept them, along with Fiat money, to pay for flights, hotel rooms and other services. New intermediaries are also getting in on the act, and websites that only manage cryptocurrency … Read more Cryptocurrencies are gaining ground in the tourism sector