Current reflections on sustainability …
It feels like a bad dream, like I was having a nightmare after watching a zombie apocalypse movie … Read more Current reflections on sustainability …
It feels like a bad dream, like I was having a nightmare after watching a zombie apocalypse movie or something. Empty cities, emblematic monuments left abandoned to the sound of birds singing, parks without children and everything shut down. The only thing you can see are frightened eyes behind masks in supermarkets, pharmacies or hospitals, … Read more Current reflections on sustainability …
The coronavirus is causing some tourists to stay at home, and in the tourism sector we’re starting to consider the potential impact of the COVID-19 outbreak on our business By now, anyone who says the coronavirus isn’t going to affect 2020 is lying. Many people are panicking, and sooner or later it’s going to hit … Read more Tourism sector on alert
Don’t get me wrong, data is valuable, but on its own, it’s useless. Analysed data helps us to assimilate knowledge, and gives us a global vision with real insights into the needs and preferences of each customer Therefore, merely stating that “data is overrated” may be surprising at this point in time. Data is only … Read more Data is overrated
We are now entering the era of leisure, in which tourists will make decisions based on memorable and personalised experiences rather than the price People will soon be able to picture their holiday destination via virtual reality technology, as opposed to flicking through the pages of a holiday brochure. Booking a holiday package through a … Read more 2020: a new decade for tourism
Do you think you live in a sustainable, culturally vibrant city or neighbourhood full of great possibilities? This is what we’re all being sold, but nowadays I have the feeling that all cities are copying the same storyline. But the fact that Madrid or Barcelona, for example, are sold as if they were Amsterdam or … Read more Tourism, gentrification and property speculation
Innovation and technology have changed the profile of the traveller in recent years. This premise is nothing new, and I’ve spoken about it on many occasions. The hyper-informed and independent digital traveller needs to be able to be permanently connected, demands authentic experiences and expects to receive a personalised service. As a result of this, … Read more What are the key factors to creating a smart destination?
The most etymological meaning of DIGITALISATION is “a process by which many activities routinely carried out by human beings start to be carried out with the use of new technologies”. However, digitalisation could also be understood as the “fourth industrial revolution”. This new revolution we are currently witnessing is affecting business models and formats, the … Read more Keep up with the latest trends or get left behind: how tourism professionals are reacting to digitalisation
In the height of the summer, when sun and beach tourism is one of the most popular types of holiday, and the coastlines of all destinations are populated by swathes of people seeking a good tan, a quick refreshing dip and a delicious mojito as the sun goes down, I think about a type of … Read more Reflections on cultural tourism
The future is uncertain by definition, but where do we want to see ourselves in a few years? Because the future is not a gift; it is an achievement… Sustainability is an attitude. An economic attitude that allows us to keep growing; a level of wellbeing and equality of opportunities between generations. The aim for … Read more Circular economy: the key to a sustainable tourism industry
Experience tourism is currently in vogue, with increasing numbers of industry agents operating in this field. However, although many of them refer to it, it’s true that its conceptualisation and promotion have not received much attention. I aim to reflect on the topic in this blog post, providing some information and writing about the practical … Read more Destinations, brand creation and experience marketing