Spanish businessman, Asturian on his mother’s side and an Arab father. He holds a Master’s in Hotel and Tourism Management, a Diploma in Tax Law and is an Official Agent in Real Estate Property. His professional and business career revolves around the hotel sector and the development, promotion, and acquisition of real estate in Europe, Arab countries, and the Caribbean.

Chairman of BlueBay Hotels, a hotel chain with more than 60 hotels, including new openings, in 30 destinations around the world with 5,700 direct employees.

He also leads the Satli Group, a family business focussed on investments, the development and promotion of international businesses related to real estate operations, the development of a variety of large-scale urban projects and the exploitation of several businesses operating mainly in Europe, the Arab Emirates and Latin America.

Specialised in the procurement processes of companies related to the tourism sector, hotels, hotel chains, and ancillary companies in the sector. Expert in institutional relations at local and governmental level in several countries, and relations and negotiations with financial institutions to purchase hotels and real estate. He has been appointed Senior Advisor of the Arab Tourism Organization (ATO)

He has been recognized by the “International Union of Economists and Managers in the EU Countries” as the “Outstanding Business Personality” and The Golden Fleece from the Santiago Order received for his work of great merit.

At present, he is responsible for directly managing and coordinating the merger process between BlueBay Hotels & Le Royal hotels & resorts, which is set to make it one of the most important hotel groups in Europe, and preparing a forthcoming addition to the Stock Market as part of the property resulting from this merger under the scope of a REIT.

As a novel writer, he has published his first book, “The Open Door”, with Editorial Círculo Rojo.