The future of the travel industry sometimes seems like the script from a science fiction movie. Sensationalism, artificial intelligence and robots superimpose the voice of those who will … Read more Where tourism is going 2020
In a time of crisis, tourism confirms its place as the economy’s supreme and most powerful motor in many countries. While the world and Spain were plunged into … Read more Tourism boom fuels the Spanish economy
According to official figures, 2017 has been the best year ever for the tourism industry in Spain, and we haven’t even finished the year. This positive and rising … Read more The challenges of digitalisation in tourism
Over the past few years, the tourism sector has been leading the way in the digital transformation, which goes far beyond integrating technological tools and solutions in its … Read more Tourism 3.0, innovation & digital competencies
At this point, to say that technology has transformed the hotel sector is to state something so obvious, it’s no longer a matter of debate. As hoteliers, we’re … Read more Turning data into knowledge and experiences
