Current reflections on sustainability …
It feels like a bad dream, like I was having a nightmare after watching a zombie apocalypse movie … Read more Current reflections on sustainability …
Big Data is here to stay. It’s taken up residence in our guild and managed to achieve what very few other “new concepts” have been able to do: harness vast amounts of information from data on the internet and produce useful insights on goods or services. The way we work, communicate and in essence, live, … Read more A journey to the centre of the data: New indicators for tourism management
This year’s big new trends will be online bookings from mobile devices, OTAs and hotel chains. Spain is now the third-largest hotel market in Europe with €12.2 billion in reservations. On this new European roadmap, hotel chains are expected to increase their share ahead of independent hotels. In 2017, 39% of bookings will be made … Read more What’s going to be happening in the hotel industry in 2017?
The Internet and low-cost travel companies have without a doubt established the main levers of transformation in tourism today. New players have emerged in the tourism industry like online travel agencies, low-cost travel agencies, metasearch engines and travel communities. And if it were the Internet and low-costs that forced tourism companies to mature and wise … Read more The future of the tourism industry
Tourism is increasing significantly, but so too is the fragmentation of consumers. This means personalised products and services for tourists are also emerging to meet the needs of all types of customers. Initially, leading hotel chains created products like “Adults Only”, “Family Packages and “Business Tourism”. However, nowadays, new niches are looking to find their … Read more Digital nomads
Crowdfunding has found its place on the entrepreneurial stage as an effective new alternative to traditional financing from banks. And within the tourism sector, we can’t afford to ignore this option when it comes to launching a tourism project. New tourism ventures face a major obstacle on an everyday basis: the scarcity of financing. Great … Read more Crowdfunding, a new alternative for funding tourism projects
New tourists are not only searching for extraordinary luxury and establishments with distinctive features, nor do they want all inclusive resorts where anything goes when finding the cheapest offer. New generations are looking for alternatives geared towards a more conscious tourism, and within this new reality, we have a new model that is more committed … Read more Tourism to be more sustainable in the future
Tourism is one of the driving forces for Spain’s economy, and the domestic sector is currently in a renewal phase, adapting to new online channels. However, there are certain areas that we need to work on more. The up-take of new technologies, business intelligence, advanced management tools and big data to obtain qualitative customer data … Read more 10 tourism innovation trends
The boom in REITs reaches the hotel sector assets Real Estate Investment Trusts (REITs) have become in vogue investment vehicles on the stock market. The first investment trust with hotel assets appeared in Spain last year, and we’re expecting to see new specialised REITs created in the hotel sector this year. Investors have been keeping … Read more The boom in REITs reaches the hotel sector assets
It’s unusual to come across someone who hasn’t heard of the “Spain brand” or at least seen the famous logo at some point. But the Spain brand is much more than logo created by Joan Miró or two simple words. The Spain brand is a project, a system of ideas and ideals, feelings and emotions … Read more The Spain brand
Ever since I was very young, I had it clear in my mind that I wanted to be an entrepreneur and work in business. From a young age, I decided to step in front of the family hotel business together with my mother and bet firmly on the tourism sector. I was also interested in … Read more About us…