CategoriesBig Data · Chatbot · Industria hotelera · Innovacion hotelera · Inteligencia artificial · Internet de las Cosas · Realidad Virtual

Top 5 Digital Transformation Trends in The Tourism Industry

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There is no denying that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of innovation and disruption. Moreover, the travel and tourism sector has been at the forefront of digital disruption for decades, constantly changing the way people travel. Every day, new and innovative travel … Read more Top 5 Digital Transformation Trends in The Tourism Industry

    CategoriesInnovacion hotelera · Spanish brand · Spanish economy · tourism · Travel

    Tourism boom fuels the Spanish economy

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    In a time of crisis, tourism confirms its place as the economy’s supreme and most powerful motor in many countries. While the world and Spain were plunged into a double recession, the crisis in the travel sector was shorter and softer. The Spanish sector-specific GDP only dropped one year, when compared to the four years … Read more Tourism boom fuels the Spanish economy

      CategoriesHotel industry · Industria hotelera · Turismo Sostenible

      The tourist industry faces up to its social responsibilities.

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      The travel sector faces the challenge of managing resources to guarantee its own survival For years, the issue of social and environmental impact has taken a back seat in tourist sector policy-making, which has been dominated by the goals of profitability and growth. Only ten years ago, sustainability was not a real issue in the … Read more The tourist industry faces up to its social responsibilities.

        CategoriesBig Data · Hotel industry · Industria hotelera · Innovacion hotelera · Travel

        The challenges of digitalisation in tourism

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        According to official figures, 2017 has been the best year ever for the tourism industry in Spain, and we haven’t even finished the year. This positive and rising trend in recent years must now face another challenge and adapt to new consumption models and technology, which is clearly a valuable ally to achieve this. My … Read more The challenges of digitalisation in tourism

          CategoriesHotel industry · Industria hotelera

          Hotel management of leadership?

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          How are you managing or leading your hotels? As managers or as a company? The word leader is very popular these days, and if you ask any hotel manager, they’re sure to tell you that apart from managing, they are also leading their teams. But from experience, I should point out that when it comes … Read more Hotel management of leadership?

            CategoriesHotel industry · Innovacion hotelera

            Tourism 3.0, innovation & digital competencies

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            Over the past few years, the tourism sector has been leading the way in the digital transformation, which goes far beyond integrating technological tools and solutions in its business processes. It’s a complete overhaul of business models based on a profound shift in tourists’ needs and expectations. In this context, digital competencies have become a … Read more Tourism 3.0, innovation & digital competencies

              CategoriesBig Data · Hotel industry · Industria hotelera · Innovacion hotelera

              Turning data into knowledge and experiences

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              At this point, to say that technology has transformed the hotel sector is to state something so obvious, it’s no longer a matter of debate. As hoteliers, we’re constantly looking for ways to offer something that other chains and hotels don’t have. What’s more, nowadays, when a customer walks into a hotel, they expect a … Read more Turning data into knowledge and experiences

                CategoriesIndustria hotelera · Jamal Satli · Negocio y estrategia · Spanish brand

                The crucial connection between personnel management and business performance

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                We often hear that people are an organisation’s most important asset. Although true, if an organisation does nothing to back up this idea, it ends up sounding hollow, an empty claim lacking any real substance. Obviously, the performance of its employees can hold a company back – or help it move forward. So they need … Read more The crucial connection between personnel management and business performance

                  CategoriesHotel industry · Industria hotelera

                  What does the hotel technology of the future have in store for us?

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                  Technology, as applied to the hotel industry, is evolving so fast that making predictions about could be risky. The digitalisation of physical spaces, the use of robotics as a tool to improve management processes and the creation of immersive virtual spaces are, in all likelihood, the trends that will define the application of technology in … Read more What does the hotel technology of the future have in store for us?