Don’t get me wrong, data is valuable, but on its own, it’s useless. Analysed data helps us to assimilate knowledge, and gives us a global vision with real … Read more Data is overrated
According to official figures, 2017 has been the best year ever for the tourism industry in Spain, and we haven’t even finished the year. This positive and rising … Read more The challenges of digitalisation in tourism
At this point, to say that technology has transformed the hotel sector is to state something so obvious, it’s no longer a matter of debate. As hoteliers, we’re … Read more Turning data into knowledge and experiences
Tourism is one of the driving forces for Spain’s economy, and the domestic sector is currently in a renewal phase, adapting to new online channels. However, there are … Read more 10 tourism innovation trends
